Below is the email they sent out. It means that they have removed the minimum sales price policy from their products.
If anyone would like some pricing, let me know!
"In April 2007, Superchips introduced the Maximum Value Program (MVP), a unilateral pricing program intended to ensure pricing integrity on the Superchips product portfolio. Over the last year and a half, we feel the MVP program has done what we intended.
The current economic climate, the kind of which we have never faced before, has dramatically slowed consumer spending. Consequently, we feel that the pricing regulations of the MVP program are now limiting our jobbers and retailers from promoting and doing whatever it takes to get the sale. In this economic climate, that is simply not acceptable.
After much deliberation, Superchips has made the decision to temporarily suspend the pricing regulations and allow our Authorized Dealers to react to the economic downturn. Our Authorized Dealers may now set the retail price for Superchips products and can promote and sell without pricing restriction. All remaining provisions of the MVP agreement remain unchanged and in full force and effect. We believe this will stimulate sales of all Superchips products and aid all of us in weathering this economic cycle.
This policy change goes into effect immediately and will stay in place until further notification. Also, prior to the time we re-implement the pricing regulations, we will give plenty of notice so that Authorized Dealers can change their advertising, price lists and promotional materials. Please feel free to call Laurel Dasher or me if you have any questions.
Thomas W. Bennett