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USA Today:

Ford Motor (F) is offering employees and retirees up to $1,000 in cash to get friends, relatives and neighbors to buy vehicles with employee discounts.
In a bid to boost slumping demand, the automaker is allowing each of its 300,000 employees and retirees to hand out special discounts to up to eight people this year.

"If every employee and retiree helps sell just one more vehicle, it would account for over 300,000 sales and an additional two points of market share," Steve Lyons, vice president for Ford's North America marketing, sales and service, said in an e-mail to employees Wednesday.

Ford's move follows General Motors' (GM) monthlong effort to pump up demand by offering all customers the same discounts it gives employees.

Under Ford's plan, which runs through Sept. 30, employees and retirees will get $50 in cash for the first sale they sponsor, $75 for the second, $100 for the third, and $150 for the following four sales. They get $175 for the eighth sale, for a total of $1,000.

The employee discounts will be added to traditional incentives, such as cash rebates. All U.S. and foreign Ford brands, including Volvo, Land Rover and Jaguar, are eligible for the discounts. The automaker is trying to reverse a 5.7% drop in sales this year and a 1 percentage-point dip in market share to 19.1%.

The program comes in response to employees who told Ford officials they could sell more cars if they could give away more discounts.

Jerry Reynolds, a Ford dealer in Garland, Texas, is thrilled with the program because it brings in customers that don't normally buy Fords.

"It's plus business for us."
 

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Buy at the employee price appears to be the rave these days. Chebby started it and now everyone else is jumping on the wagon.
 
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